5 Million Fuerte: New Stanford Report Shows Latino-Owned Businesses Are Outpacing Everyone

Great news, familia. Stanford just dropped the receipts and they are something.

The 11th Annual State of Latino Entrepreneurship (SOLE) Report from Stanford Graduate School of Business and the Latino Business Action Network is out for 2026, and it confirms what many of us in this comunidad have known from living it: Latino-owned businesses aren’t just growing. They’re outpacing everyone.

Let’s get into it.

The Numbers

There are now more than 5 million Latino-owned businesses in the United States. These businesses generated $832 billion in revenue — up from $495 billion — representing a 68% increase. And between 2007 and 2023, Latino-owned businesses grew at nearly 7x the rate of non-Latino-owned companies.

Sit with that for a second. Seven times faster.

And here’s the one that should be on every headline: without Latino entrepreneurs, the U.S. economy would have 180,000 fewer businesses, nearly 1 million fewer jobs, and $832 billion less in revenue. We are not a footnote in the American economy. We are load-bearing.

Latinas Leading the Charge

Within this boom, Latina entrepreneurs are the fastest-growing segment. We are starting businesses at higher rates, building in industries from beauty to tech to finance to food — and doing it while navigating a system that wasn’t designed to support us.

If you’re reading this and you’re building something — a side hustle, a small business, a dream you’re just starting to put into motion — you are part of this number. These statistics aren’t abstract. They’re you.

The Real Talk

The SOLE Report is a celebration, and it’s also a call to action. Because alongside the growth numbers, the report names the barriers that are still very real: access to capital remains disproportionately difficult for Latino business owners, lending gaps persist, and systemic inequities continue to shape who gets funded and who doesn’t.

The hustle is absolutely real. And the playing field is still not level. We believe in holding both truths at the same time — because honoring the wins without naming the work still to be done doesn’t serve our comunidad.

Our Take

This is exactly the kind of report that should be shared, screenshot, and put on your vision board. The economic power of our comunidad is documented, it’s growing, and it deserves to be celebrated loudly.

At Rich Latina Energy, we’re not just inspired by the jefas building businesses — we exist because of them. Every purchase, every share, every referral is part of this larger economic story.

Cuando we show up for la cultura, la cultura shows up for us. And $832 billion later, the receipts confirm it.

Tag a jefa who’s building her own thing. She needs to see this. 💅

Sources: Stanford Graduate School of Business — SOLE Report | Marketplace | Latino Business Action Network